market-entry-exit
Installation
SKILL.md
Market Entry & Exit
Metadata
- Name: market-entry-exit
- Description: Barrier analysis for industry attractiveness
- Triggers: barriers to entry, entry barriers, exit barriers, market attractiveness
Instructions
Analyze barriers that influence companies' decisions to enter or leave markets.
Framework
Types of Barriers
| Type | Description | Examples |
|---|---|---|
| Structural Barriers | Economies of scale, capital requirements, brand equity | Manufacturing, utilities, telco |
| Behavioral Barriers | Expected retaliation, customer switching costs, channel conflicts | Software, retail, services |
| Regulatory Barriers | Licenses, patents, standards, tariffs | Pharma, finance, healthcare |