meta-ads-creative-fatigue
Installation
SKILL.md
Required Credentials
| Credential | Where to Get | Used For | OAuth Scope |
|---|---|---|---|
| META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | Fetching ad performance and frequency data | ads_read (read-only) |
| META_AD_ACCOUNT_ID | Ads Manager URL: adsmanager.facebook.com/act_XXXXXXXXX |
Identifying which account to query | — |
When to Use
When creative has been running for 7+ days and performance is declining — or proactively when managing a portfolio of creatives. Use before scheduling creative refresh.
Requirements
- account_id (required)
- campaign_id or ad_ids (optional — defaults to all active ads in account)
- date_range: last_30d (default)