meta-ads-drop-diagnosis
Installation
SKILL.md
Required Credentials
| Credential | Where to Get | Used For | OAuth Scope |
|---|---|---|---|
| META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | Fetching campaign performance data | ads_read (read-only) |
| META_AD_ACCOUNT_ID | Ads Manager URL: adsmanager.facebook.com/act_XXXXXXXXX |
Identifying which account to query | — |
When to Use
Triggered by meta-ads-daily-pulse flagging a week-over-week drop > 20%, or when user reports "performance suddenly dropped." Not for gradual decline over weeks (that's creative fatigue territory).
Requirements
- account_id (required) — your META_AD_ACCOUNT_ID (format: act_XXXXXXXXX)
- campaign_id or ad_id of the declining entity (required) — find in Meta Ads Manager URL, or via GET /act_{AD_ACCOUNT_ID}/campaigns?fields=id,name
- date_range: last_7d (default)