meta-ads-lead-gen-analysis
Installation
SKILL.md
Required Credentials
| Credential | Where to Get | Used For | OAuth Scope |
|---|---|---|---|
| META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | Fetching campaign and form integration data | ads_read (read-only) |
| META_AD_ACCOUNT_ID | Ads Manager URL: adsmanager.facebook.com/act_XXXXXXXXX |
Identifying which account to query | — |
When to Use
When running lead generation campaigns and standard e-commerce analysis logic doesn't apply. Specifically for:
- CPL is higher than expected or target
- Lead volume is healthy but conversion rate to closed deals is low (quality problem)
- LPV rate looks fine but form submit rate is unknown
- CAPI may not be sending offline lead data back to Meta
- Not sure if the problem is the ad, the audience, or the form itself
Lead gen has fundamentally different metrics than e-commerce — standard CVR and LPV benchmarks don't apply. Use this skill instead of applying e-commerce logic to lead gen campaigns.