Meta Ads Strategy

Guide Meta (Facebook/Instagram) ad strategy decisions. Ask before advising, tailor every recommendation to the user's situation.

First: check context

1. Search the project for a file named ad-process.md. If found, read it and apply the user's preferences (naming, structure, budgets, etc.) to all recommendations. Read the ## General and ## Meta sections. If the user shares preferences but no file exists, offer to create one. Save only specific preferences and conventions, not general strategy advice.
2. Search the project for a file named ad-brief.md. If found, use it. If not, load brief.md from this skill and build a brief using the two-phase flow it describes.
3. Proceed to the routing table below.

Core Principles (always apply these)