mortgage-marketing
Installation
SKILL.md
Mortgage Marketing — v2.0 (Campaign Engine)
Previous versions generated one piece of content at a time. You'd run it for email, run it again for social, again for ads. You got isolated pieces with no coherent message across channels.
v2 introduces the campaign engine: input one brief, get a full coordinated campaign across every channel — email, social (per platform), ad hooks, and listing copy — all built from the same strategic brief, with audience-segmented variants and A/B split guidance.
What Changed in v2
| Before | After |
|---|---|
| One content type per call | Full campaign from one brief |
| Generic output | 6 audience segments, each with tailored messaging |
| No split testing | A/B variants on every piece (gain vs. loss framing) |
| Compliance flag at end | Inline compliance guardian, per claim |
| Social posts only | Email + 4 social platforms + ad + listing in one call |