Market Intelligence for M&A

Deliver competitive landscape analysis and market sizing for acquisition due diligence.

Research Framework

1. Market Sizing (TAM/SAM/SOM)

• TAM (Total Addressable Market): Global market for the product/service category
• SAM (Serviceable Addressable Market): Geographic and segment-filtered subset
• SOM (Serviceable Obtainable Market): Realistic share given competitive position
• Source from industry reports (Gartner, IDC, Statista), triangulate with bottom-up estimates
• Present as range (low/base/high) with methodology notes
• Include 5-year CAGR forecast for TAM

2. Competitive Landscape

• Identify 5-10 direct competitors and 3-5 adjacent players
• For each competitor, capture:
  • Revenue estimate and growth rate
  • Funding history and valuation (if private)