Paid Advertising

Overview

Paid ads let you buy attention and traffic immediately, unlike SEO or content marketing which take months. But most solopreneurs waste money on ads because they don't understand targeting, tracking, or optimization. This playbook shows you how to run profitable ad campaigns on a solopreneur budget — without burning cash on guesswork.

Step 1: Decide If You're Ready for Paid Ads

Ads accelerate what's already working. If your funnel is broken, ads just speed up the bleeding.

Don't run ads until you have:

• A clear offer (what you're selling and to whom)
• A landing page or sales funnel that converts (even if at small scale)
• Unit economics that work (see unit-economics skill — LTV > CAC)
• At least $500-1,000 to test with (less than this and you won't get enough data)

Rule: Fix your funnel first, then amplify with ads. Never use ads to figure out if your product works.