Event GTM Playbook

Conference ROI is 80% determined by pre-event preparation. This skill provides the complete framework for maximizing conference attendance as a solo founder.

Core Framework: BDA (Before-During-After)

BEFORE (6-4 weeks out) — Where 80% of value is created

Week 6-5: Target Building

• Build tiered target lists: Tier 1 (high-fit investors, key customers, press), Tier 2 (secondary VCs, partners), Tier 3 (peer founders)
• Use LinkedIn Sales Navigator + Crunchbase for investor thesis matching
• Register in event app immediately, complete profile, mark all interests

Week 4-3: Outreach Execution

• Cold investor emails (under 200 words, lead with traction)
• Press outreach with embargoed materials (3-4 weeks before event)
• Book meetings through conference app (90% are booked pre-event)