product-naming
Product Naming
Choosing the right product name and listing title can make or break conversion rates on platforms like TikTok Shop, Amazon, and Shopify, where shoppers scroll fast and algorithms reward click-through performance. A name that sounds great in a branding meeting may completely fail in a marketplace search result because it lacks keyword density, triggers the wrong audience expectation, or violates platform character limits and restricted word policies. This skill lets you test candidate product names and listing titles against a structured scoring framework before you go live, evaluating hook strength, search keyword fit, platform compliance risk, and audience resonance so you launch with the highest-converting title possible rather than guessing and optimizing after losing early traffic.
Use when
- You have two or three candidate product names for a new TikTok Shop listing and want to objectively compare which one will perform better in search results and in-feed discovery before committing to one
- A seller asks something like "Should I call this 'GlowUp Vitamin C Serum' or 'Brightening Vitamin C Face Serum 30ml' on my TikTok Shop listing — which one will get more clicks and not get flagged?"
- You are expanding a product from your Shopify store to Amazon or TikTok Shop and need to adapt the listing title to match that platform's keyword structure, character limits, and compliance rules without losing brand identity
- Your existing listing has a low click-through rate despite good reviews and competitive pricing, and you suspect the product name or title is the weak link that needs reworking
- You are launching in a new category and want to reverse-engineer the naming patterns of top-performing competitors to understand what title structures work best in that niche
What this skill does
This skill evaluates candidate product names and listing titles across four scoring dimensions that directly impact marketplace performance. First, it assesses Hook Strength by analyzing whether the name creates an immediate emotional or curiosity trigger that stops a scrolling shopper — checking for power words, benefit-forward phrasing, and specificity that differentiates from generic competitors. Second, it scores Search Fit by evaluating keyword density, keyword placement within the title, long-tail search phrase coverage, and alignment with how real shoppers actually search on the target platform, using known patterns from TikTok Shop discovery, Amazon A9, and Shopify search behavior. Third, it runs a Compliance Risk Check by flagging words, claims, or formatting that are likely to trigger platform policy violations — such as prohibited health claims on TikTok Shop, restricted superlatives on Amazon, trademarked terms, or character limit overflows. Fourth, it evaluates Audience Resonance by assessing whether the name matches the language, tone, and expectation level of the target buyer persona — a Gen Z TikTok shopper responds to different naming conventions than an Amazon Prime buyer searching for household essentials. Each candidate receives a detailed scorecard with specific strengths, weaknesses, and concrete improvement suggestions.