referral-engine
Referral Engine
Design a complete customer referral program that transforms your existing buyer base into a reliable, low-cost acquisition channel. This skill walks you through building incentive structures, defining sharing mechanics across platforms, setting up fraud prevention guardrails, and establishing tracking infrastructure so every referral dollar is accountable and every new customer is attributed correctly.
Use when
- You want to launch a refer-a-friend program for your Shopify, TikTok Shop, or Amazon storefront and need a structured plan covering incentives, rules, and tracking
- A founder or growth manager says "we need our customers to bring us more customers" and you need to design the full referral loop from scratch
- You are evaluating whether to offer cash-back, store credit, percentage discounts, or free products as referral rewards and need a framework to decide
- Your existing referral program has low participation or high fraud rates and you need to redesign the incentive structure and add abuse prevention rules
What this skill does
This skill analyzes your product type, average order value, customer lifetime value, and existing marketing channels to design a referral program tailored to your business. It determines the optimal reward type and amount for both the referrer and the referred friend, maps out the sharing flow across email, SMS, social media, and unique referral links, defines fraud prevention rules such as self-referral blocks, IP deduplication, minimum purchase requirements, and velocity limits, and produces a tracking plan covering attribution windows, conversion events, and reporting dashboards. The output is a ready-to-implement blueprint that balances generosity with profitability.