Sales Funnel Design

Overview

A sales funnel is the complete path a stranger takes to become a paying customer — and then a loyal one. For solopreneurs, funnel design is critical because you cannot afford to lose people at any stage. Every dropped lead is revenue you'll never recover. This playbook builds your funnel from scratch, maps the right tactics to each stage, and gives you the metrics to know exactly where to focus.

Step 1: Choose Your Funnel Model

Solopreneurs typically operate one of two funnel models. Pick the one that matches your business, then customize it.

Model A: Self-Serve Funnel (Product-Led)

Customer discovers, evaluates, and buys with minimal human interaction. Best for: SaaS products, digital products, tools under ~$100/month.

AWARENESS → CONSIDERATION → DECISION → PURCHASE → ACTIVATION → RETENTION
   (find you)   (evaluate)    (decide)   (pay)     (get value)   (stay)