SEO Strategy

Overview

SEO (Search Engine Optimization) is how you get free, ongoing traffic from Google. It's slow to build but compounds over time — a single well-ranked post can bring you leads for years. For solopreneurs, SEO is one of the highest-leverage activities you can invest in. This playbook builds an SEO strategy that ranks, even without a big budget or a dedicated team.

Step 1: Understand How SEO Actually Works

Google ranks pages based on three pillars:

1. Relevance — Does your content match what the searcher is looking for?
2. Authority — Does Google trust your site? (measured by backlinks and domain reputation)
3. User Experience — Is your site fast, mobile-friendly, and easy to navigate?

Your job is to optimize for all three. Nail one or two and ignore the third, and you won't rank.