Shopee Campaign Planner

Quick Reference

Decision	Strong	Acceptable	Weak
Flash Sale product selection	Top-seller with ≥4.8★, high review count, fast shipping badge	Mid-tier seller with ≥4.5★, some reviews	New listing, few reviews, slow fulfillment
Voucher discount depth	15–25% off with min spend 1.5–2× AOV	10–14% off with reasonable min spend	<10% or no min spend (margin risk)
Flash Sale slot timing	12pm, 3pm, or 9pm (peak traffic hours)	6am or 6pm slots	Off-peak hours (2am, 4am)
Coins Cashback rate	5–10% coins return on high-margin SKUs	3–4% coins on moderate-margin SKUs	1–2% coins (negligible incentive)
Budget allocation split	60% Flash Sale / 25% Vouchers / 15% Coins	50/30/20 split	All budget in one campaign type
Product bundle strategy	Complementary SKUs with 10–15% bundle discount	Same-category bundles at 5–9% off	Random SKUs with no logical pairing
Campaign duration	Flash Sale: 2–4 hr windows; Vouchers: 3–7 day periods	Flash Sale: 1–2 hr; Vouchers: 1–2 days	Flash Sale >8 hr (loses urgency)