shopify-audit
Shopify Audit
Your Shopify store may look polished, but hidden conversion blockers could be costing you 20–40% of potential sales. This skill conducts a structured audit of your storefront—homepage, collection pages, product detail pages, and checkout—identifying friction points in copy, design, trust, and performance that prevent browsers from becoming buyers.
Use when
- You've launched a Shopify store and traffic is coming in, but your add-to-cart rate is below 5% and you can't figure out why customers are bouncing without purchasing on any device.
- You're preparing for a major sales event like Black Friday, Cyber Monday, or a new product launch and want to eliminate checkout friction before driving significant paid traffic to the store.
- Your existing store has a conversion rate under 2% and you want a systematic, page-by-page diagnosis of what's holding it back across copy, layout, trust signals, and page load speed.
- You've recently redesigned your Shopify theme or updated your product lineup and want to verify that the updated pages still hit best practices for ecommerce conversion optimization.
What this skill does
This skill walks through each major layer of your Shopify storefront in sequence: homepage first impression, collection page browsability, product page persuasion, and checkout completion. For each layer it evaluates copy clarity, visual hierarchy, mobile experience, load-time signals, and trust indicator placement. It outputs a prioritized list of conversion blockers—sorted by estimated impact on revenue—with specific rewrites, layout suggestions, and checklist fixes your team can implement in Shopify's theme editor or app ecosystem without a developer in most cases.