social-media-marketing
SKILL.md
Social Media Marketing
Overview
Social media is where your audience already spends time. Done well, it builds brand awareness, credibility, and a community around your business. Done poorly, it's a time sink with zero ROI. This playbook helps solopreneurs focus their social efforts on the platforms and tactics that actually drive results.
Step 1: Choose Your Platform(s)
You can't be everywhere. Pick 1-2 platforms where your ICP (Ideal Customer Profile) actually hangs out and focus there.
Platform selection guide:
| Platform | Best For | Content Type | Time Investment | B2B or B2C? |
|---|---|---|---|---|
| Professionals, B2B, thought leadership | Long-form posts, articles, insights | Medium (3-5 posts/week) | B2B | |
| Twitter/X | Real-time discussion, indie hackers, tech | Short threads, hot takes, commentary | High (daily posting) | Both |
| Visual products, lifestyle, B2C | Images, reels, stories | High (daily stories + 3-5 posts/week) | B2C | |
| TikTok | Younger demos, viral content, entertainment | Short videos (15-60 sec) | High (daily posting) | B2C |