Output Process

Define competitive set - Direct and adjacent competitors
Gather intelligence - Public sources, industry reports, customer feedback
Profile each competitor - Systematic template
Compare head-to-head - Matrix format
Identify patterns - Strategic groups, gaps
Draw implications - Opportunities and threats

Output Format

## Competitor Analysis: [Market/Segment]

### Competitive Set

| Competitor | Type | Why Included |
|------------|------|--------------|
| [Name A] | Direct | Same product, same segment |
| [Name B] | Direct | Same product, overlapping segments |
| [Name C] | Adjacent | Substitute product |
| [Name D] | Emerging | New entrant, different model |

---

### Competitor Profiles

#### [Competitor A]

**Overview**
- Founded: [Year]
- HQ: [Location]
- Employees: [Number]
- Ownership: [Public/Private/PE]

**Market Position**
- Market share: X%
- Position: Leader/Challenger/Niche
- Brand perception: [Summary]

**Offerings**
- Core products: [List]
- Pricing: Premium/Parity/Value
- Key differentiators: [List]

**Financial Performance**
- Revenue: $X M
- Growth: X% YoY
- Margin: X%
- Investment: [Areas]

**Strategy**
- Stated goals: [Summary]
- Recent moves: [List]
- Likely next moves: [Prediction]

**Strengths**
- [Strength 1]
- [Strength 2]
- [Strength 3]

**Weaknesses**
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]

---

### Competitive Comparison Matrix

| Dimension | Us | Comp A | Comp B | Comp C |
|-----------|-----|--------|--------|--------|
| Market Share | X% | Y% | Z% | W% |
| Growth Rate | X% | Y% | Z% | W% |
| Price Position | High | Med | Low | High |
| Product Breadth | Narrow | Wide | Medium | Narrow |
| Quality Perception | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐ |
| Innovation | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Customer Service | ⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
| Financial Strength | Strong | Strong | Weak | Medium |

---

### Strategic Groups

**Group 1: [Name] - Premium Players**
- Competitors: A, D
- Shared characteristics: High price, high quality, narrow focus
- Mobility barriers: Brand, capabilities

**Group 2: [Name] - Volume Players**
- Competitors: B, C
- Shared characteristics: Low price, broad range, scale
- Mobility barriers: Cost position, distribution

---

### Key Findings

1. **Competitive Gap**: [Where do we lag?]
2. **Competitive Advantage**: [Where do we lead?]
3. **Market Opportunity**: [Underserved segments/needs]
4. **Competitive Threat**: [Emerging risks]

### Strategic Implications

1. [Implication 1]
2. [Implication 2]
3. [Implication 3]

Tips

Be objective - don't underestimate competitors
Use multiple data sources - triangulate
Update regularly - competitors change
Talk to customers - they compare you constantly
Consider potential entrants, not just current players
One-page profiles are more useful than lengthy reports

References

Porter, Michael. Competitive Strategy. 1980.
Fahey, Liam & Randall, Robert. The Portable MBA in Strategy. 1994.

strategic-competitor-analysis

Strategic Competitor Analysis

Metadata

Instructions

Framework

Competitor Profile Template