subscription-builder
Installation
SKILL.md
Subscription Builder
Design and launch subscription or auto-replenishment programs for consumable products. This skill covers the full lifecycle: pricing architecture, delivery cadence, onboarding flows, retention mechanics, and win-back sequences.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Discount depth for subscribe-and-save | 10-15% off one-time price | 5-9% or 16-20% off | >25% off (trains discount dependence) or 0% (no incentive) |
| Default frequency setting | Matches median consumption rate from customer data | Rounded estimate based on product size and typical use | Arbitrary interval with no data backing |
| Number of frequency options | 3-4 intervals per product | 2 or 5 intervals | 1 fixed interval or 6+ (choice paralysis) |
| Onboarding commitment | No commitment, skip/cancel anytime with 1-click | 3-order minimum with clear disclosure | Hidden commitments, cancellation buried in support tickets |
| Churn intervention timing | Predictive model flags at-risk subscribers 7-14 days before next order | Triggered at cancellation attempt | No intervention until post-cancellation survey |
| Price anchoring on PDP | Subscription price shown as primary with one-time price crossed out | Both prices shown side by side with savings highlighted | Subscription option hidden behind a tab or toggle |
| Trial-to-paid bridge | Personalized email sequence starting day 7 of first cycle | Single reminder email 3 days before renewal | No communication between order 1 and order 2 |