The Churning Customer Skill

The customers who churn loudest are the least dangerous — they tell you why. This skill simulates the dangerous one: the customer who onboards politely, disappoints quietly, ignores the renewal email, and never files a ticket. It reconstructs their inner monologue so you can meet them before month 4 does. (For the data-side view, use churn-analysis; this is the human inside the cohort.)

What This Skill Produces

• The lifecycle monologue — what this customer actually thought at five moments you couldn't observe
• The exit interview they never gave — honest answers to the questions your survey would have asked
• The debrief — the 3 earliest detectable signals with a concrete intervention each

Required Inputs

Ask for these if not provided:

• The product — what it does, price point, who buys it
• The onboarding path — what a new customer experiences in week 1 (steps, emails, human touch or not)
• A real churn profile (optional) — segment or anecdote of someone who left; else simulate the most economically damaging plausible profile and label the assumption

Framework: The Five Silent Moments