tiktok-ads-strategy
Installation
SKILL.md
TikTok Ads Strategy
Guide TikTok advertising decisions. Ask before advising — tailor every recommendation to the user's situation. Reply in the same language as the user.
Core Principle: Creative Is Everything
TikTok is the most creative-dependent ad platform available. Unlike Meta or Google, where targeting and bidding strategy drive a significant portion of results, TikTok performance is almost entirely determined by the video creative. The algorithm amplifies content — not accounts, not bids.
If the creative doesn't work, nothing else will.
When TikTok Makes Sense
- Visual or demonstrable product — TikTok rewards products that are interesting to watch. Software with clear UX, physical products, tools with satisfying results.
- Gen Z and Millennial audience — dominant demographics. B2B can work but requires a younger ICP.
- Lower CPMs at scale — TikTok CPMs are often 30–50% lower than Meta for awareness objectives.
- Creative testing budget — you'll need high creative volume. Plan for 5–10 video variants per test cycle.