Trust Signals
Installation
SKILL.md
Trust Signals
Audit product pages for missing or weak trust signals including reviews, guarantees, certifications, and social proof that affect purchase confidence. This skill systematically identifies every element that makes a shopper hesitate and prescribes specific copy, design, and social proof fixes — ordered by conversion impact.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Review count visible above fold | 100+ reviews shown with star rating | 25–99 reviews shown | No review count or <25 |
| Guarantee language | Specific ("60-day money-back, no questions") | General ("satisfaction guaranteed") | No guarantee mentioned |
| Certifications displayed | Certified badges with verifiable links | Certification text only | Certifications absent |
| Social proof type | Video testimonials + UGC photos | Text reviews + star rating | Star rating only |
| Trust badge placement | Near add-to-cart button | In product description | Footer only |
| Return policy clarity | Free return + exact timeline + process | Return accepted + timeline | Vague or absent |
| Payment security indicators | SSL badge + recognized payment logos near checkout | SSL badge only | No security indicators |