wholesale-pricer
Installation
SKILL.md
Wholesale Pricer
A wholesale price is a balance. Too high and retailers do not stock you or do not promote you. Too low and your direct channel looks worse every time a retailer discounts. Design the price tiers to make the retailer want volume without letting the cheapest channel race your own DTC margin to the bottom.
Quick Reference
| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Starting discount off MSRP | 50% off MSRP (a standard keystone) | 45–50% | <40% (retailer under-margin, complains immediately) |
| Tier steps | 3 tiers with ≥20% unit-count gaps and 2–3 pt discount per step | 3 tiers with uneven steps | 7 tiers with 0.5 pt steps (nobody can remember) |
| MOQ | Aligned to case pack (12, 24, 48 units) | Open units but with a small-order surcharge | No MOQ, every order costs you to pick-and-pack |
| Payment terms | Prepay for new, Net-30 on approval, Net-60 only for top 10% accounts | Net-30 baseline | Net-90 across the board (working capital crisis) |
| MAP policy | 10% below MSRP floor, enforced with 2-warning removal | 15% MAP, loosely enforced | No MAP (price race ensues) |
| Freight | Free on $1k+ orders, otherwise pass through | Free on $2k+ | Free on all orders (eats 3–5 pts margin) |
| First-order promo | 5% first-order discount, one-time | Sample pack at cost | Free samples unlimited |