AI-Era SEO & GEO Optimization

Quick reference for optimizing content and websites for AI search engines. For complete details, see AI-SEO-Complete-Guide.md.

Core Principles

1. Brand is the ultimate signal - In LLM search era, brand presence across web > perfect content
2. Information Retrieval Score - If AI can't extract your content chunks, you're invisible
3. Content freshness - 30-90 day update cycle is strongest AI ranking signal
4. Topical authority - Build knowledge graph + information graph, not keyword stuffing
5. Re-Ranker determines ranking - Focus on semantic relevance, not keyword density

Quick Action Checklist

Technical Setup (Do First)

• Unblock AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
• Add last-modified metadata to pages
• Implement content freshness badges
• Submit XML sitemap with correct lastmod values