Marketing Campaign Analysis

Automated analysis of multi-channel marketing campaign data.

Input Requirements

Expects campaign data in CSV format with these columns:

• date: Campaign date
• campaign_name: Campaign identifier
• channel: Marketing channel
• segment: Customer segment
• impressions: Ad impressions (empty for Email channel)
• clicks: Number of clicks
• conversions: Number of conversions
• spend: Marketing spend in dollars
• revenue: Revenue generated in dollars
• orders: Number of orders