Secondary Colors:

Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics
Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions
Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values
Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text

Typography

Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif

Font Hierarchy:

H1: 32pt, Bold, Acme Blue
H2: 24pt, Semibold, Acme Navy
H3: 18pt, Semibold, Acme Navy
Body: 11pt, Regular, Acme Navy
Caption: 9pt, Regular, Neutral Gray

Logo Usage

Position: Top-left corner on first page/slide
Size: 120px width (maintain aspect ratio)
Clear space: Minimum 20px padding on all sides
Never distort, rotate, or apply effects

Document Standards

PowerPoint Presentations

Slide Templates:

Title Slide: Company logo, presentation title, date, presenter
Section Divider: Section title with blue background
Content Slide: Title bar with blue background, white content area
Data Slide: For charts/graphs, maintain color palette

Layout Rules:

Margins: 0.5 inches all sides
Title position: Top 15% of slide
Bullet indentation: 0.25 inches per level
Maximum 6 bullet points per slide
Charts use brand colors exclusively

Excel Spreadsheets

Formatting Standards:

Headers: Row 1, Bold, White text on Acme Blue background
Subheaders: Bold, Acme Navy text
Data cells: Regular, Acme Navy text
Borders: Thin, Neutral Gray
Alternating rows: Light gray (#F8F9FA) for readability

Chart Defaults:

Primary series: Acme Blue
Secondary series: Success Green
Gridlines: Neutral Gray, 0.5pt
No 3D effects or gradients

PDF Documents

Page Layout:

Header: Company logo left, document title center, page number right
Footer: Copyright notice left, date center, classification right
Margins: 1 inch all sides
Line spacing: 1.15
Paragraph spacing: 12pt after

Section Formatting:

Main headings: Acme Blue, 16pt, bold
Subheadings: Acme Navy, 14pt, semibold
Body text: Acme Navy, 11pt, regular

Content Guidelines

Tone of Voice

Professional: Formal but approachable
Clear: Avoid jargon, use simple language
Active: Use active voice, action-oriented
Positive: Focus on solutions and benefits

Standard Phrases

Opening Statements:

"At Acme Corporation, we..."
"Our commitment to innovation..."
"Delivering excellence through..."

Closing Statements:

"Thank you for your continued partnership."
"We look forward to serving your needs."
"Together, we achieve excellence."

Data Presentation

Numbers:

Use comma separators for thousands
Currency: $X,XXX.XX format
Percentages: XX.X% (one decimal)
Dates: Month DD, YYYY

Tables:

Headers in brand blue
Alternating row colors
Right-align numbers
Left-align text

Quality Standards

Before Finalizing

Always ensure:

Logo is properly placed and sized
All colors match brand palette exactly
Fonts are consistent throughout
No typos or grammatical errors
Data is accurately presented
Professional tone maintained

Prohibited Elements

Never use:

Clip art or stock photos without approval
Comic Sans, Papyrus, or decorative fonts
Rainbow colors or gradients
Animations or transitions (unless specified)
Competitor branding or references

Application Instructions

When creating any document:

Start with brand colors and fonts
Apply appropriate template structure
Include logo on first page/slide
Use consistent formatting throughout
Review against brand standards
Ensure professional appearance

Scripts

apply_brand.py: Automatically applies brand formatting to documents
validate_brand.py: Checks documents for brand compliance

Notes

These guidelines apply to all external communications
Internal documents may use simplified formatting
Special projects may have exceptions (request approval)
Brand guidelines updated quarterly - check for latest version

anthropics-applying-brand-guidelines

Corporate Brand Guidelines Skill

Brand Identity

Company: Acme Corporation

Visual Standards

Color Palette