Awareness Analyzer

Use this skill to diagnose where a target audience sits on the problem awareness spectrum and market sophistication scale. This determines what type of copy will resonate.

When to Use

• Before writing any marketing copy
• When analyzing why existing copy isn't converting
• When entering a new market or targeting a new audience
• When competitors are winning with different messaging

Input Required

1. Product/Service Description: What you're selling and what problem it solves
2. Target Audience: Who you're trying to reach (developers, founders, enterprises, etc.)
3. Existing Copy (optional): Current marketing materials to analyze

Analysis Process