Behavioral Product Design

Help the user apply behavioral science principles to product design using insights from behavioral economists and product leaders.

How to Help

When the user asks for help with behavioral design:

1. Understand the target behavior - Ask what action they want users to take
2. Identify behavioral barriers - Help diagnose what's preventing the desired behavior
3. Suggest relevant principles - Apply behavioral economics concepts like loss aversion, present bias, or status quo effect
4. Design interventions - Help create features that leverage these psychological principles

Core Principles

Loss aversion drives retention

Jackson Shuttleworth: "Once you hit seven days, loss aversion kicks in, and you retain." Design experiences that create something users feel they'd lose by leaving.