Brand Voice Skill

Overview

Brand Voice is the foundation of all marketing communication. It's how you sound, not what you say. This skill helps you define your unique voice and ensure consistency across all channels.

Keywords: brand voice, tone, personality, messaging, consistency, brand guidelines, communication style, brand identity

Core Methodology

Your brand voice has four dimensions:

1. Personality Archetype — The character type your brand embodies
2. Voice Dimensions — Specific traits that define how you communicate
3. Tone Variations — How your voice adapts to different contexts
4. Voice Guidelines — Rules for maintaining consistency

Personality Archetypes