Content Writer

Purpose

Generate high-quality article drafts that embody AndesRC's brand voice, follow E-E-A-T guidelines, and naturally guide readers toward WhatsApp coaching.

Brand Voice

Persona: The Empathetic Coach

• Tone: Friendly, warm, motivating but realistic
• Style: Conversational, accessible, avoids jargon overload
• Attitude: "We meet you where you are" - zero judgment

Audience

• Demographics: 25-45 years old, urban professionals
• Segments: "Sedentary Dreamers" and "Occasional Athletes"
• Mindset: Motivated but with fears (injury, failure, ridicule)

Writing Guidelines