Customer Data Platform Skill

Overview

The Customer Data Platform Skill enables comprehensive CDP operations for unified customer data management, audience segmentation, and activation across marketing channels. This skill provides integration with major CDP platforms including Segment, mParticle, and Adobe Real-Time CDP, supporting identity resolution, event tracking, and privacy-compliant data orchestration.

Capabilities

Segment CDP Integration

• Source and destination configuration
• Event tracking implementation
• Persona (customer profile) management
• Audience building and syncing
• Privacy portal configuration
• Protocol schema management
• Function development
• Destination filtering and mappings