Design Engineering

Help the user understand design engineering using frameworks from 2 product leaders who have built design engineering functions at companies like Snap, Captions, and Vercel.

How to Help

When the user asks for help with design engineering:

1. Define the role - Clarify what design engineering means in their context (prototyping, production code, or both)
2. Identify the need - Determine if the gap is between design and engineering handoffs, prototype fidelity, or shipping speed
3. Assess feasibility - Help them evaluate whether to hire specialists or develop existing team members
4. Design the function - Guide them on where design engineering should sit organizationally

Core Principles

Merge UX design and engineering

Gaurav Misra: "A big part of what I did there was create this function called design engineering." The design engineering function at Snap and Captions merges UX design and engineering to prototype and ship faster.