Ecom Copywriter Lab (Branded + Hard Sell + Long Text)

This skill generates copy packs aligned to Meta’s “text variations” approach: multiple primary texts + headlines per creative/angle.

Required inputs

• foundation/* (research, avatar, beliefs, angles)
• ads/ads.csv with angle_id and angle summaries

Required outputs (create these files)

In outputs/ecom/<brand_slug>/<run_id>/ads/:

• copy_pack.md (organized per angle)
• copy_variations.csv (angle_id, variant_id, primary_text, headline, description)

Copy modes to generate (per angle)