Fullstory Analytics Events API

Implementation Files: This document covers core concepts. For code examples, see:

• SKILL-WEB.md — JavaScript/TypeScript (Browser)
• SKILL-MOBILE.md — iOS, Android, Flutter, React Native

Overview

Fullstory's Analytics Events API allows developers to send custom event data that captures meaningful user actions and business moments. Unlike automatic capture which records all interactions, trackEvent lets you define semantically meaningful events with rich context that can be used for:

• Funnel Analysis: Track conversion steps and drop-off points
• Feature Adoption: Measure feature usage and engagement
• Business Metrics: Capture revenue, conversions, and KPIs
• User Journeys: Define key moments in user workflows
• Segmentation: Create user segments based on behaviors

Beyond the DOM

Analytics events are especially valuable for capturing data that isn't visible in the DOM or native view hierarchy: