Fullstory Privacy Strategy

Overview

This guide provides strategic guidance for implementing privacy-conscious Fullstory semantic decoration. It helps developers decide:

• What data to send to Fullstory
• What data to never send
• What data to hash/encrypt before sending
• When to use joinable keys instead of raw data
• How to balance analytics value with privacy protection

Remember: Fullstory is a tool for understanding user experience, NOT a database for storing customer data. Send only what's needed for analysis.

Fullstory's Privacy Architecture

First-Party Cookies (Not Third-Party)