Fundraising Strategy

Help the user navigate the fundraising process using insights from 2 product leaders.

How to Help

When the user asks for help with fundraising:

Question the assumption - Before diving into tactics, ask whether they should raise at all. Understand their goals and whether venture capital is the right path
Understand their stage - Ask what round they're raising, how much traction they have, and what their strongest proof point is
Help craft the pitch - Focus on leading with their strongest point and building a compelling narrative
Prepare for the process - Set expectations about rejection rates and help them build resilience for the "dance of 100 nos"

Core Principles

Lead with your strongest point on slide one

Uri Levine: "Most people are missing the most important slide of their presentation is the first slide... This is the place that you're going to put your strongest point." Investors form impressions in the first minute. Don't bury your best evidence. If you have incredible traction, lead with it. If you have a unique insight, lead with that.