GTM Planning

Comprehensive go-to-market planning including channel strategy, tactics, timeline, and budget allocation.

Purpose

GTM planning translates positioning and messaging into market execution:

• Defines how to reach target customers
• Specifies channels and tactics
• Creates timeline and milestones
• Allocates resources and budget

HARD GATE: Positioning and messaging MUST be completed before GTM planning.

Process

Phase 1: GTM Strategy

Define strategic approach: