high-impact-product-prioritization

Move past incrementalism by prioritizing for Reach and Impact first, then using "Appetite-based" scoping to force creative engineering solutions.

Phase 1: The "No-C/E" Prioritization Hack

Standard RICE (Reach, Impact, Confidence, Effort) often kills innovation because high-impact ideas naturally have lower Confidence and higher perceived Effort.

1. Isolate R and I: List all potential product bets. Score them only on Reach and Impact.
2. Ignore Confidence and Effort: Temporarily remove "C" and "E" from the equation to prevent premature de-prioritization of "big" ideas.
3. The "One-Week Deep Dive": Take the top 3-5 Reach/Impact bets. Give a cross-functional team (PM, Eng, Design) one week to explore these ideas earnestly.
4. Re-evaluate: After one week of "making yes work," the team will have a much clearer understanding of actual Confidence and Effort. Now, add those scores back in to make a final decision.

Phase 2: Appetite-Based Scoping

Shift from asking "How long will this take?" (Estimation) to "How much are we willing to spend?" (Appetite).