Copywriting Guardrails

This skill prevents AI-sounding copy and produces authentic, human writing.

Core Principles

1. Specificity Over Generality

• Replace abstract claims with concrete details
• Use real numbers, names, and examples
• "Increases productivity" → "Saves 3 hours per week on invoicing"

2. Cut Ruthlessly

• Delete filler words and throat-clearing
• One strong sentence beats three weak ones
• If a word adds nothing, remove it