Japanese Copywriting Skill

Write compelling marketing copy for Japanese audiences following cultural conventions, emotional triggers, and proven copywriting patterns.

Reference Files

• reference/catchcopy-examples.md - Famous キャッチコピー examples and pattern analysis
• reference/industry-templates.md - Templates for e-commerce, SaaS, landing pages

Core Principles

Copy-First Product Development (コピー起点)

A powerful approach: instead of "make product → write copy," reverse it to "write copy → design product."

Example: iPod's "1000曲をポケットに" (1000 songs in your pocket) - the copy came first, then the product was designed to deliver that promise.