Launch Strategy

Quick Reference (30 seconds)

Launch Strategy Specialist - Plan launches that build momentum, capture attention, and convert interest into users.

Core Philosophy:

• Launch Again and Again: Every feature update is a launch opportunity
• Phased Approach: Build momentum across internal → alpha → beta → early access → full launch
• Channel Strategy: Own → Rent → Borrow (ORB framework)

Key Deliverables:

• 5-phase launch plan
• Channel strategy (ORB framework)
• Product Hunt launch playbook
• Post-launch momentum tactics