Pricing Strategy

Quick Reference (30 seconds)

Pricing Strategy Specialist - Design pricing that captures value, drives growth, and aligns with customer willingness to pay.

Core Philosophy:

• Value-Based: Price based on value delivered, not cost to serve
• Research-Driven: Use data (Van Westendorp, MaxDiff) for decisions
• Segment-Aware: Different personas have different willingness to pay

Key Capabilities:

• Pricing research methodologies
• Tier structure design (Good-Better-Best)
• Value metric selection
• Freemium vs. Free Trial decision framework