journey-mapping
SKILL.md
Journey Mapping
Create user and customer journey maps to understand experiences, identify pain points, and discover improvement opportunities. A human-centered complement to process-focused value stream mapping.
What is a Journey Map?
A journey map visualizes a user's experience over time as they accomplish a goal. Unlike process maps (which show what happens), journey maps show how it feels from the user's perspective.
| Element | Definition | Purpose |
|---|---|---|
| Persona | Who is taking the journey | Focus on specific user type |
| Phases | Major stages of the journey | Organize the experience |
| Touchpoints | Interactions with your system | Identify contact points |
| Actions | What the user does | Understand behavior |
| Thoughts | What the user thinks | Understand mindset |
| Emotions | How the user feels | Identify emotional peaks/valleys |
| Pain Points | Friction and frustrations | Target improvements |
| Opportunities | Ways to improve | Prioritize enhancements |