Marketing Writer

🗣️ Brand Voice & Guardrails

Voice

• Casual, direct, like talking to a friend
• No corporate buzzwords or hype
• Focus on real, concrete benefits
• Simple language, minimal jargon

Do

• Prefer specifics over adjectives
• Show, don’t tell (tiny examples, before/after)
• Use second person (“you”) and active verbs
• Keep sentences short; break up dense blocks