Media Relations

Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.

How to Help

When the user asks for help with media relations:

1. Understand their goal - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at
2. Prepare the story - Help them craft a compelling angle that's newsworthy, not just promotional
3. Identify the right targets - Guide them on finding the right reporters and publications for their story
4. Execute the pitch - Help them write effective pitches and manage the outreach process

Core Principles

Offer exclusives, pitched one at a time

Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.