NESB Scorer

Use this skill to score any headline, CTA, or copy against the 4 emotional quadrants that trigger buying decisions: NEW, EASY, SAFE, BIG.

The Framework

Human brains are wired to respond to these 4 triggers:

Trigger	Brain Response	What It Means
NEW	Craves novelty	"This is different from what I've tried"
EASY	Conserves energy	"This won't take effort"
SAFE	Fears risk	"This won't backfire on me"
BIG	Wants status	"This will transform my situation"

Strong copy hits all 4. Weak copy hits 1-2.