Newsletter

This skill creates newsletters people actually want to read - not just promotional blasts that get ignored or unsubscribed from.

Objective

Build recurring engagement through newsletters that deliver consistent value, strengthen audience relationships, and naturally drive business goals.

Intake Questions

Before creating newsletter content, gather context:

1. Audience: Who are subscribers? What do they care about?
2. Frequency: How often do you send? (Daily, weekly, monthly)
3. Brand voice: What tone should the newsletter have? (From brand-voice skill)
4. Primary goal: Education, entertainment, conversion, or community?
5. Existing content: What blog posts, insights, or resources can be repurposed?
6. Unique angle: What can you offer that no other newsletter does?
7. Past performance: What formats/topics have worked well or poorly?