Opportunity Framing

Transform feature requests and customer feedback into actionable, specific opportunities that represent true customer needs.

Core Principle

Opportunities are needs, not solutions.

The #1 failure mode: "98% of people that write opportunities write them as solutions." - Teresa Torres

Good vs Bad Opportunities

Bad (Solutions Disguised as Needs)

• "We need a better login experience"
• "We need voice input for passwords"
• "I wish this was easier to use"
• "Add a calendar view"
• "Implement dark mode"