Quick outline:

[Point 1 with unique angle]
[Point 2 with data/example]
[Point 3 with actionable takeaway]

Here's my recent work: [1-2 links]

Would this fit [Blog]?

[Your name]


**Follow-up (5 days):**

Hi [Name], bumping this in case it got buried. Happy to adjust the angle if [alternative topic] works better. [Your name]


## Podcast/Interview Request

Subject: [Show name] guest idea: [Your unique angle]

Hi [Host],

Just finished [specific episode] - [genuine specific comment].

I'm [one-line credibility]. I could share:

[Unique story/insight]
[Contrarian take]
[Tactical how-to]

Recent appearances: [1-2 links]

Worth a 15-min chat to see if there's a fit?

[Your name]


## Link Building Outreach

Subject: Resource for your [article topic] post

Hi [Name],

Found your article on [topic] while researching [related topic].

I created [resource type] that might complement your section on [specific section]:

[One-line description + link]

Either way, great piece - bookmarked it.

[Your name]


## Cold Email Sequence (B2B)

**Email 1: Problem-focused**

Subject: [Specific problem] at [Company]?

Hi [Name],

[Companies like theirs] often struggle with [specific problem].

Last month I helped [similar company] [specific result with number].

Worth a quick chat to see if relevant?

[Your name]


**Email 2: Case study (3 days)**

Subject: Re: [Original subject]

Quick follow-up with context:

[Company name] had [problem]. After [solution], they saw [result].

Full breakdown: [link or offer to share]

Relevant to [their company]?

[Your name]


**Email 3: Direct ask (5 days)**

Subject: Re: [Original subject]

Last try - would [specific small ask] be useful?

If not a fit, no worries. Just let me know either way.

[Your name]


## LinkedIn Connection Sequence

**Connection request:**

Hi [Name] - saw your post on [topic]. [Genuine observation]. Would love to connect.


**Message 1 (after accept, 2 days):**

Thanks for connecting! Quick question - what's your biggest challenge with [their focus area] right now?


**Message 2 (after response):**

Interesting. I've seen [similar companies] solve that by [approach].

I put together [resource] on this - happy to share if useful?


**Message 3 (soft pitch):**

Based on what you shared, [your solution] might help with [specific problem].

Want me to show you how [similar company] used it? Takes 15 min.


## Response Rate Benchmarks

| Outreach Type | Good Rate | Great Rate |
|---------------|-----------|------------|
| Guest post pitch | 10% | 20%+ |
| Podcast pitch | 5% | 15%+ |
| Link building | 5% | 10%+ |
| Cold email | 3% | 8%+ |
| LinkedIn | 15% | 30%+ |

## Common Objections

| Objection | Response |
|-----------|----------|
| "Not interested" | "Totally understand. Mind if I ask what you're focused on instead?" |
| "Too busy" | "No problem. When would be better to revisit?" |
| "Send more info" | "Sure! [Specific resource]. What questions can I answer?" |
| "We use [competitor]" | "Makes sense. How's that going for [specific use case]?" |

outreach-templates

Outreach Templates

Guest Post Pitch