Cialdini Influence Design

Use $ARGUMENTS as initial context.

When to use this skill

• Writing persuasive emails, landing pages, or sales decks.
• Creating proposals, pitches, or internal change messages.
• Designing campaigns that need social proof or authority.
• Any request to influence behavior ethically.

How to use this skill

1. Define objective, audience, desired action, and ethical boundaries.
2. Identify barriers, motivators, and decision criteria.
3. Select 2-3 principles that fit the context.
4. Map each principle to concrete evidence.
5. Draft the message with structure: hook, value, proof, action.
6. Adapt tone and format to the delivery channel.
7. Propose variants and a simple test plan if needed.
8. If information is missing, ask targeted questions.