Positioning Angles

This skill identifies unique, defensible market positions that make a brand memorable and different - not just another option in a crowded category.

Objective

Find the positioning angle that gives the brand unfair advantage: a market position competitors can't or won't copy, that resonates deeply with the target audience.

The Core Principle: Effective positioning requires saying something a reasonable person could disagree with. If everyone in the category claims it, it's not a position - it's a table stake.

Intake Questions

Before exploring positioning frameworks, gather context: